Practical guide and verification
Define a word before comparing texts
Average word length depends on tokenization. Hyphenated terms, apostrophes, numbers, URLs, emoji, and punctuation can be treated differently by different tools.
Interpretation
A higher average can indicate longer vocabulary, but it is not a direct measure of difficulty or writing quality. Sentence structure, familiarity, jargon, and audience knowledge matter too.
Use comparable samples
Compare texts processed with the same rules and similar purposes. A technical glossary and a conversational email can have very different averages for reasons unrelated to quality.